Course description

  • Did you know that in 2019, there were more than 4 billion internet users?

    There are 1.92 billion people who prefer shopping online.

    At the same time, 81% of the internet population prefers checking out the website before making a purchase from the physical store.

    This means that regardless of whether you wish to sell your services online or favor a brick and mortar store, having a website is essential.

    Creating a website is one of the first steps to taking your business digital and expanding it.

    But a custom-coded website requires not just time and money but also a knowledge of programming. You could hire someone to build an HTML website for you which again would mean more money.

    The alternative is Wordpress - a Content Management System that allows you to create any kind of website.

    A content management system (CMS) is nothing but a compilation of software tools that make it easier for you to create, publish and manage any content you would want to add to a website. For a Content Writer who wants to earn money by writing blogs and doesn’t know much about HTML or Javascript, a CMS is an ideal solution.

    Wordpress is the most popular and in-demand Content Management System across the globe owing to the ease it provides in creating a website.

  • Why Wordpress is a suitable choice to build a functional, beautiful and responsive website
  • Why you should plan before you start creating a Wordpress website
  • Different elements of planning your Wordpress website - Purpose, Landscape, Aesthetics, and Navigation
  • How to install the Divi theme
  • Using different modules of the Divi theme to build pages of your Wordpress website
  • Difference between .org and .com
  • What a domain and domain name system is
  • How to buy a domain for your WordPress website
  • Difference between a Wordpress hosting and a server
  • Set up server and hosting environments in the most economical and secure way
  • How to install Wordpress on a web host
  • Navigating the Wordpress dashboard
  • Different Wordpress post and page editors available
  • How to create Wordpress posts and pages
  • When to use posts and when to use pages while creating your Wordpress website
  • How to correctly use post categories and tags, and understand why these can cause you problems at the search engines if used incorrectly
  • How to use the Appearance menu option to customize your Wordpress website’s layout and pages
  • How to increase the functionality of your Wordpress website with plugins
  • Installing Wordpress plugins to enhance the security of your Wordpress website
  • How to configure various settings at the site level
  • How to create custom menus and navigation systems that both visitors and search engines will find useful
  • How to make your website responsive that looks good on any browser
  • How to create various kinds of commercial websites, using WordPress, to sell to clients
  • Master the inner workings of WordPress, for fixing, troubleshooting, and building websites
  • Importance of regularly backing up your Wordpress website and how to do the same
  • Anyone looking to become self-sufficient and/or reduce website development cost
  • Students or working professionals looking to get introduced to WordPress
  • WordPress beginners who need a deeper understanding of WordPress functions and themes
  • Anyone looking to develop SEO friendly Wordpress website
  • Bloggers, Business Owners, and Online Marketers
  • Anyone looking to create an online portfolio website
  • Anyone looking to create an online blog or affiliate marketing website
  • Anyone looking to establish their online business\entrepreneurship
  • Local business owners looking to expand their brand by establishing an online store
  • Master Technical SEO factors – The entry ticket to search Engines
  • Make your website load in less than a second. The interesting part of this section is, your page speed insights score will up to 100 /100 for desktop and 100 / 100 for mobile
  • Get indexed by search engines faster
  • Implement the best User experience for your visitors / customers – The future SEO factor. Reduce user abandonment rate and increase user’s time spent on your site
  • Learn Keyword Research in SEO - Get targeted traffic to your site, by using the chosen transactional / informative long tail keywords
  • All backlink myths demystified - Learn the important attributes of backlinks and ignore the ones that don't work anymore
  • Protect your website against Negative SEO – It’s not a black hat SEO. This is your line of defense against negative SEO attacks
  • The Digital Marketing Certified Associate course is ideal for any business professional, marketing consultant or student interested in jump-starting a career in digital marketing, including:
  • Sales or business professional looking to accelerate your career: This course will give you an insider’s view into the digital marketing domain. With this course you can: Up-skill your competencies and carve an entry into a digital marketing role Understand the inner workings of digital marketing campaigns that can help you as you collaborate and work with digital marketing teams
  • Entrepreneur interested in leveraging digital marketing to improve the ROI for your company: We live in a digital world where most of your customers live online. So if you’re trying to grow your brand or boost online sales, digital marketing is a critical part of your marketing strategy. This course will help you: Understand the role that digital tools and marketing channels can play in growing your online brand Gain the knowledge and experience required to engage with marketing partners and agencies as you implement an effective digital strategy for your brand
  • GTraditional marketer striving to enhance your knowledge and skills in digital marketing: Digital marketing has been gaining prominence over the last few years, and if you’re an expert marketer in traditional channels and methods, then adding digital marketing skills can be a great boost for your career. This course will: Broaden your marketing know-how and help you stay current with the latest trends and channels in the digital marketing world Arm you with the skills and experience to get a foothold and grow your career in digital marketing
  • Digital marketer hoping to broaden your skillsets and accelerate your career to the next level: In today’s business world, digital marketers must be able to wear multiple hats and execute campaigns across different types of marketing channels to stay ahead of the competition. Our course can help you: Learn the latest industry-relevant techniques to help you build well-rounded digital marketing expertise Build multiple digital marketing skills and catapult your career in digital marketing
  • A student looking to build a career in one of the most sought-after domains today: A study by Mondo suggests that senior leadership professionals in digital marketing earn between US $140,000 to $200,000. If you’re looking to build a career in one of the fastest growing domains in business, digital marketing is a great start. This course will help you: Build a strong foundational knowledge of digital marketing and gain hands-on experience in digital marketing Learn how to plan and execute digital marketing campaigns and prepare for fast-paced digital marketing roles in the industry
  • Digital marketing training is incomplete without practical learning. In this course, you will work on four live projects of 10 hours each that will provide you hands-on digital marketing experience. The projects will put you in charge of a website, and you’ll use various digital marketing tools to execute your digital marketing strategy.
  • Project 1: Google Analytics & SEO: You will set up your business website, ensure proper SEO, and enable Google Analytics to analyze its performance.
  • Project 2: Google AdWords: You will design a Google AdWords campaign to increase relevant paid search traffic to your website.
  • Project 3: Facebook Marketing: You will run a Facebook marketing campaign for your website and maintain the Facebook page to ensure brand visibility and engagement.
  • Project 4: YouTube and Video Marketing: You will run a YouTube marketing campaign for your website and maintain your YouTube channel.)
  • Project 4: YouTube and Video Marketing: You will run a YouTube marketing campaign for your website and maintain your YouTube channel.
  • A working computer, either Windows, Mac or Linux.
  • A modern browser like Chrome, or Firefox.
  • Good Internet Connection.
  • Debit card, credit card or any other payment method.
  • No prior knowledge required as everything will be covered in this course.
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The Toonz ADVANTAGE

Unlimited Lab Hours - No restrictions on lab hours as we allow you to practice for long hours on all 7 days in a week.

eBooks / Library Videos - Exclusive reference material for our students (only for select courses).

Student Assessment - We conduct regular assessment of Students works to understand their progress. Check our student works here to know our training standards.

Dedicated Placement Cell - It takes care of everything related to placement like Creating a good resume, Sharing interview tips, Conducting mock-up interviews, Scheduling interviews etc. Check our placement record here.

Saturday events - We conduct a seminar / contest / workshop every Saturday to increase the all-round knowledge of our students. Check our recent events here.

Portfolio Development - An excellent final project helps in securing a good job, & we provide our fullest support to the students in developing a fine portfolio.

Excellent Experience - We strive for excellence in everything we do & want all our students to have a delightful experience studying with us. Check their experience at DigitalToonz here.

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Curriculum For This Course


  • Intro to WordPress
    Why Wordpress - Part 2


  • How to Purchase Domain
    How to Purchase Hosting
  • How to Install WordPress with $0 Investment (Without Purchasing Domain and Hosting)


  • Header and Footer
    Post
    Pages
    Menu
    Media
    Themes
    Plugins
    Comments
    Users
    Settings

  • How to Draft a Structure or plan Before creating the Website
  • Configure the basic setup and kickstart your wordpress website


  • Introduction for World's Best Page Builder
    Overview of what you going to design
    Design a whole website: For desktop mode
    Make it Mobile Responsive


  • Overview of what your going to design - Blog
    Things you need to know about autoblogging
    Basic Setup of Wordpess - Blog
    Installations of required Plugins and Setting up
    Installation of theme and Customizing it
    Tips to Stay Safe in Autoblogging
    How to earn money using the Designed website


  • How to Start an Website in just 10 Minutes - Part 3
    How to Use the Pagebuilder Options to create a Entire website - Part 4
    How to Sell Products in the WordPress website
    Learn Everything about Landing page
    How to create Sales Funnels in WordPress
    How to Create a Form in Website
    How to Make your website Safe and Secured from Malware attacks
    How to take Backup of the entire website
    How to Track all the Visitors and Performance of the website
    How to Submit your Website to Google
    How to Rank your website in Google
    Things that slow down your website - Common Errors that you will make as Beginner
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  • Final Checklist to cross check the website is Perfect to Host
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  • Create an Live chat in your Website
    How to create a Automated Chatbot for your website
    Tips to Get Huge Traffic to website Easily
    How to send 50,000/Day Emails For Free
    How to spy on others wordpress website and what tools they used
    How to add animation in your website for Free

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Top student queries

Top student queries - Subject

Digital Marketing does not involve any software nor does it require you to create any designs or write code in some programming language. Digital Marketing is a process of creating more brand awareness for your product/service in the digital space using few well-researched tactics. It is very simple to learn, although it takes considerable time & effort to gain total expertise in the subject.

Passion for Marketing, Decent communication skills & basic computer knowledge are the only prerequisites before you enroll with us for Digital Marketing course. Our Digital Marketing course curriculum has been framed in such a way, that the students are taught from the fundamentals & we cover every step in detail. So, you can definitely do the course without knowing anything about it beforehand.

Yes. We keep close track of the latest trends being followed in the Digital Marketing industry & constantly update our curriculum accordingly. All major players in the digital space like Google, Facebook, Twitter, LinkedIN etc keep changing their algorithms regularly & the principles of different elements of Digital Marketing keeps changing too. So, it is important for us to inculcate all these changes in the curriculum from time to time.

Well, they are almost the same. But Digital marketing is a broader term, as it covers Mobile marketing & Display marketing also, whereas Online marketing limits its scope only to the marketing channels in the Web/Internet space.

Yes. Our course covers marketing in every social media platform like Twitter, Pinterest, Instagram, LinkedIN etc, but more prominence is given to Facebook marketing, as FB is the most favored Social medium amongst all by the Indian public. We give a lot of importance to Youtube marketing as well, as it is another channel, which is closely followed by majority of our people.

Every company, which deals with customer-oriented products/services, needs Digital marketing professionals today, thus making the demand for Digital Marketers very high. To name a few verticals as career option for Digital Marketing professionals – Elearning companies, Ecommerce companies, Advertisement agencies, Internet content providing companies, Emagazines, Digital Marketing firms, IT companies & all other product/services selling companies.

People spend more time with their digital devices now & so the companies have shifted their focus to the digital space for their marketing purposes. Every company is allocating a sizable budget for digital advertisements & that proportion is only going to go up in the coming years. As a result, thousands of new jobs in the field are getting created every day & so, the demand for Digital marketing professionals is huge now.

Digital marketing is huge today, with every single company, be it a startup or a reputed one, embracing online marketing techniques in a big way. All companies need digital marketing professionals & the demand is only increasing now. So, there shall be no doubt in your mind that digital marketing has terrific career opportunities in India. Reg the digital marketing salary, there is a big range, & it could be anywhere between 15,000 – 30,000 rupees per month, depending upon the company size, student skills, job profile etc.

A digital marketing campaign revolves around the website (or app) of a company; so the website of a digital marketing training institute in Coimbatore can give you a decent idea about their training standards. If their website is good, consider them. If it’s bad, reject them outright.

There are other factors like digital marketing course syllabus, student reviews, placement record, institute infrastructure etc, which you should consider before choosing the best digital marketing training center in Coimbatore.

Digital marketing course fee in Coimbatore varies from institute to institute. To know our digital marketing course fees at Digital Toonz, we request you to get in touch with us either in person or through phone.

No good institute will give job assurances to students; so in that regard, we cannot have any digital marketing course with guaranteed placement in Chennai. But yes, we do provide 100% placement assistance to all our students & we have placed all our students in the past. With the demand for digital marketing professionals so high, you need not worry about placements actually.

Yes, we offer graphic designing course online. Kindly mail us @ info@digitaltoonz.com to know more details about the Digital marketing online courses.


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Google Certifications


Google Certifications

google Certification

Google offers multiple certification exams in Digital Marketing Domain. Digital Toonz course will help you prepare (and pass) the following exams:

  • AdWords Fundamentals
  • Search Advertising
  • Display Advertising
  • Mobile Advertising
  • Video Advertising
  • Shopping Advertising
  • Google Analytics Individual Qualification (GAIQ)

These certification exams are conducted online by Google.


HubSpot Inbound Marketing Certification

HubSpot Certification

HubSpot offers Inbound Marketing Certification which covers segments of digital marketing on how to attract visitors, convert customers and delight customers to convert them into promoters of business. After your training with Digital Toonz you can clear this exam.

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