Course description

Do you know what SEO stands for but don’t know what needs to be optimized?

Has your website been online for quite some time but hasn’t received as many visitors as you hoped for?

Are you a business owner or digital marketer or content creator looking to increase Organic Traffic to your site?

Have you developed a Wordpress website but don’t know how to make it Google friendly?

Do you want your blog posts to move from the 6th page to the 1st page on Google search?

Or are you simply looking to build a career as an SEO professional?

If your answer to any of these questions is yes, you’re in the right place!


What is this SEO course about?

Search Engine Optimization is often perceived as ‘difficult to understand’ and ‘extremely technical’ for anyone not from the digital marketing background. Failing to realize that SEO is one of the most cost effective and easiest strategy of generating leads, SEO beginners tend to skip the entire process of Search Engine Optimization. The SEO Training for Beginners: Complete SEO Guide by DIGITALTOONZ explains how you can get your website to rank higher on Google with simplified, tried & tested and ready-to-implement SEO strategies.


 

  • The entire SEO process decoded for a beginner in simple words
  • Understand how Google prioritizes and ranks websites
  • Step-by-step instructions to baby-proof (Google-proof) your website
  • How to make your website more User Friendly to make it more Search Engine friendly
  • Complete guide to performing keyword research efficiently basis keyword relevance and search volume
  • SEO Training for simple On-page Optimization Techniques
  • Learn how and when to use long-tail & short-tail keywords
  • Relevance of backlinking in SEO and how to earn the right backlinks
  • Get tips on how to increase organic visitors’ surf time & decrease bounce rate & why it matters for SEO
  • How Google My Business is beneficial for a local business website's SEO
  • Understand the concept and SEO benefits of Accelerated Mobile Pages (AMP)
  • Decode Google Search Console & Google Analytics to measure SEO metrics
  • Blackhat techniques to avoid
  • Watch Yoast plug-in tutorials for Wordpress SEO
  • Master SEO Audit tools
  • Get ahead of your competitors with SEO for videos
  • Bonus tips and recommendations for E-commerce SEO
  • We have designed this SEO Training guide in a way that breaks down and simplifies all the technical and non-technical concepts involved in SEO. We understand different people will probably have different objectives for taking this SEO course and so, the topics covered under the course are extensive. You should probably not take this course:

    • If your website is already on the number 1 position of Google SERP,

    • If you have successfully completed Google SEO campaigns,

    • If you know how to choose your keywords and how to assess their performance,

    • If you’re happy with the amount of Search Engine traffic coming to your website.

    (P.S. If you fall under one of the above categories and still take our SEO course, we would be flattered and absolutely thrilled!)

  • Search Engine Ranking Policies are constantly changing and upgrading with the ultimate objective of providing better user experience to the audiences. This course includes not just SEO tricks relevant in 2021 but also tips on what to avoid when performing Local SEO. Our up-to-date SEO 2021 training guide takes you through:

    • The ins and outs of Google SEO’s working and what it takes to rank here

    • Structuring your web pages for maximum On-page SEO

    • Targeting audiences without disturbing their experience

    • Leveraging Accelerated Mobile Pages to enhance user experience

    • Ways of directing and redirecting audiences to websites with Off-page SEO

    • Key steps of developing successful SEO strategy aimed at increasing ROI

    • Writing tips for SEO ready content

    • Plug-ins for successful Wordpress SEO 2021

    • Automating and simplifying E-commerce SEO 2021

    • Tracking and analyzing performance of SEO strategies

    • Making the most of Google SEO while staying miles away from Blackhat techniques

    • Learning how to get more customers from Google Search with Local SEO

    This course will teach you how to mix, match and combine various Google SEO tools and tips to build your own Search Engine Optimization Strategy. You will also be equipped with the Local SEO tools that help you assess your own SEO performance after you’ve implemented your SEO strategy.

    In other words, our simple SEO 2021 training guide covers Google SEO, Local SEO, and Wordpress SEO.

    Invest in this course not just to pick up a highly paid and in-demand skill but also to maximize potential returns for every penny spent.

  • Digital Marketers
  • SEO Beginners
  • Anyone looking for simple explanations of SEO jargon
  • Webmasters, Web Developers, Wordpress Website Owners & Web Designers
  • Content Creators & Bloggers
  • Anyone looking to develop SEO friendly Wordpress website
  • Anyone looking to improve their website’s search ranking in 2020
  • Anyone looking to become self-sufficient and/or reduce marketing cost
  • Digital marketing training is incomplete without practical learning. In this course, you will work on four live projects of 10 hours each that will provide you hands-on digital marketing experience. The projects will put you in charge of a website, and you’ll use various digital marketing tools to execute your digital marketing strategy.
  • Project 1: Google Analytics & SEO: You will set up your business website, ensure proper SEO, and enable Google Analytics to analyze its performance.
  • Project 2: Google AdWords: You will design a Google AdWords campaign to increase relevant paid search traffic to your website.
  • Project 3: Facebook Marketing: You will run a Facebook marketing campaign for your website and maintain the Facebook page to ensure brand visibility and engagement.
  • Project 4: YouTube and Video Marketing: You will run a YouTube marketing campaign for your website and maintain your YouTube channel.)
  • Project 4: YouTube and Video Marketing: You will run a YouTube marketing campaign for your website and maintain your YouTube channel.
  • This SEO course is designed to help beginners get familiar with all aspects of SEO
  • An existing website/blog or plans to create a website in the near future
  • No prior Digital Marketing knowledge is required
  • HTML knowledge is not required but would be a bonus
  • An inclination to learn technical aspects of Search Engine Optimization
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The Toonz ADVANTAGE

Unlimited Lab Hours - No restrictions on lab hours as we allow you to practice for long hours on all 7 days in a week.

eBooks / Library Videos - Exclusive reference material for our students (only for select courses).

Student Assessment - We conduct regular assessment of Students works to understand their progress. Check our student works here to know our training standards.

Dedicated Placement Cell - It takes care of everything related to placement like Creating a good resume, Sharing interview tips, Conducting mock-up interviews, Scheduling interviews etc. Check our placement record here.

Saturday events - We conduct a seminar / contest / workshop every Saturday to increase the all-round knowledge of our students. Check our recent events here.

Portfolio Development - An excellent final project helps in securing a good job, & we provide our fullest support to the students in developing a fine portfolio.

Excellent Experience - We strive for excellence in everything we do & want all our students to have a delightful experience studying with us. Check their experience at DigitalToonz here.

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Curriculum For This Course

  1. Importance of SEO
  2. What Is SEO?
  3. Search Ecosystem Components
  4. Search Ecosystem Components: Incentives
  5. What Drives Search Ecosystem?
  6. SEO and Social Media
  7. SEO: Pros and Cons
  8. Avoid Outdated Techniques
  9. SEO Career in Organizations
  10. Enterprise SEO
  11. Small-Medium Business SEO
  12. SEOs in Agencies
  13. Individual SEO
  14. Opportunities and Skill
  15. Key Takeaways
  16. Knowledge Check

 

  1. How Search Engines Work
  2. Major Search Engines
  3. Minor Search Engines: Search
  4. International Search Engines: Yandex
  5. International Search Engines: Baidu
  6. International Search Engines: Naver
  7. International Search Engines: Qwant
  8. Search Engine Mechanism
  9. Search Engine Crawling0
  10. Search Engine Crawling: Robots.txt
  11. Sitemaps
  12. Storing
  13. Processing and Indexing
  14. Ranking
  1. Types of SEO
  2. SEO Hats
  3. White Hat SEO
  4. Black Hat SEO
  5. Gray Hat SEO
  6. SEO Mistakes
  7. SEO Best Practices: No Hidden Content
  8. SEO Best Practices: Optimized Snippet
  9. SEO Best Practices: Prominent Heading
  10. SEO Best Practices: Organized Hierarchy
  11. SEO Best Practices: Practical Links
  12. What is SEO Spam?
  13. Falsifying Content
  14. Falsifying Links
  15. Falsifying Website Content
  16. SEO Spam
  17. The Periodic Table of SEO Success Factor
  1. Importance of Keyword Research
  2. User Intent
  3. Performing Keyword Research
  4. Demo: Keyword Research Tool (Wordtracker)
  5. Keyword Research and Competitive Intelligence
  6. Types of Queries
  7. Short Tail Query: Pros and Cons
  8. Long Tail Query: Advantages
  9. Competitive Analysis Overview
  10. Factors in Competitive Analysis
  11. B2B vs. B2C
  1. On-Page Optimization
  2. Defining On-Page Optimization
  3. On-Page Factors
  4. Title Tags
  5. Meta Description
  6. Header Tags
  7. URLs and URL Structure
  8. Image Alt Text
  9. Internal Links
  10. Keyword Usage
  11. Sitemaps
  12. On-Page Don'ts
  13. Keyword Stuffing
  14. Hidden Text
  15. Repetitive Anchor Text
  16. Cloaking
  17. Perfectly Optimized Page
  18. SEO Factors
  19. Top Ranking Factors
  1. Off-Page Optimization
  2. What Is Off-Page Optimization
  3. Signals of Popularity
  4. Why Links?
  5. Create Link-Worthy Content
  6. Off-Site Engagement
  7. Utilize Offline Relationships
  8. Types of Links
  9. Rel = “nofollow” and Social Media
  10. Link Building Don’ts
  1. Duplicate Content
  2. What Is Duplicate Content?
  3. Common Instances
  4. Fixing Duplicate Content
  1. Design and Architecture
  2. Importance of Design
  3. Design: Best Practices
  4. Designing for Search Engines
  1. Integrating SEO with Other Disciplines
  2. Integrating Marketing Channels
  3. User Experience Across Channels
  4. SEO and Content Marketing
  5. SEO and Analytics
  6. SEO and Mobile
  7. SEO for Wordpress
  8. SEO Tools
  9. What Are SEO Tools?
  10. SEO Tool Categories
  11. DEMO: Raven SEO
  1. Introduction to SEO
  2. How Search Engines Work
  3. Keyword Research
  4. On-Page Optimization
  5. Website Management and Optimzation
  6. Off-Page SEO
  7. Planning A New Website
  8. Market Your Optimized Website
  9. Analytics and Measurement
  1. Introduction to Video marketing
  2. Creating a channel in Youtube
  3. Types of Youtube ads
  4. Establishing a video marketing strategy
  5. Location targeting & bidding strategies
  6. Uploading & optimizing videos
  7. Gaining exposure & analyzing impact
  8. Promoting mobile video
  9. Integrating Youtube channel with Google Adwords account
  10. Video marketing measurement metrics
  11. Youtube analytics
  12. Video SEO tips
  13. Making money through your Youtube channel
  1. Cookie-based tracking
  2. Email remarketing
  3. Facebook remarketing
  4. Google Adwords remarketing
  5. Dynamic remarketing
  6. Remarketing impact measurement
  1. What is content marketing?
  2. Types of Content
  3. Buyer Persona
  4. Content marketing pipeline
  5. Executing a content marketing strategy
  6. Targeting & Budgeting
  7. Influencer marketing
  8. Content distributor strategy
  1. Intro to mobile marketing
  2. Growth & advantages of mobile marketing
  3. Running sms campaigns
  4. Creating a Mobile website
  5. Mobile call only ads
  6. Mobile search ads
  7. Mobile app install campaigns
  8. Incentives & Loyalty programs
  9. Advertising in mobile apps & games
  10. Integrating with social media platforms
  11. Mobile marketing measurement metrics
  1. How affiliate marketing works?
  2. Affiliate marketing networks & payment models
  3. Affiliate marketing in Ecommerce
  4. Promoting the affiliate products
  5. Reports & ROI
  1. What is Google Adsense?
  2. Adsense guidelines
  3. Bidding models
  4. Adding code in site
  5. Ad formats & sizes
  6. Adsense optimization tips
  7. Making money via Google Adsense
  1. Overview of conversion optimization
  2. Conversion planning
  3. Conversion Copywriting
  4. Principles of persuasive design
  5. Landing page optimization
  6. Understanding customers & engaging with them
  7. Lead generation for business
  8. A/B testing
  9. Digital analytics
  10. Mouse tracking & Heatmap analysis
  11. Google tag manager
  12. Taking initiative & optimizing your product
  13. Integrating conversion with online marketing
  1. Sales funnel
  2. Marketing automation
  3. Growth Hacking
  4. Inbound marketing
  5. Customer lifecycle
  6. Lead generation & Lead management
  7. Digital analytics
  8. Permission marketing
  9. Lean UX
  10. Ecommerce marketing strategies
  11. B2B vs B2C marketing strategies
  12. Brand management-
  13. -Exposure to few important tools
  14. -SEM Rush -MOZ -Optimonk
  15. -MailChimp -SEO Profiler
  16. -Ninja Outreach -Buzzsumo
  17. -GTMetrix -Alexa -Hootsuite

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Top student queries

Top student queries - Subject

Digital Marketing does not involve any software nor does it require you to create any designs or write code in some programming language. Digital Marketing is a process of creating more brand awareness for your product/service in the digital space using few well-researched tactics. It is very simple to learn, although it takes considerable time & effort to gain total expertise in the subject.

Passion for Marketing, Decent communication skills & basic computer knowledge are the only prerequisites before you enroll with us for Digital Marketing course. Our Digital Marketing course curriculum has been framed in such a way, that the students are taught from the fundamentals & we cover every step in detail. So, you can definitely do the course without knowing anything about it beforehand.

Yes. We keep close track of the latest trends being followed in the Digital Marketing industry & constantly update our curriculum accordingly. All major players in the digital space like Google, Facebook, Twitter, LinkedIN etc keep changing their algorithms regularly & the principles of different elements of Digital Marketing keeps changing too. So, it is important for us to inculcate all these changes in the curriculum from time to time.

Well, they are almost the same. But Digital marketing is a broader term, as it covers Mobile marketing & Display marketing also, whereas Online marketing limits its scope only to the marketing channels in the Web/Internet space.

Yes. Our course covers marketing in every social media platform like Twitter, Pinterest, Instagram, LinkedIN etc, but more prominence is given to Facebook marketing, as FB is the most favored Social medium amongst all by the Indian public. We give a lot of importance to Youtube marketing as well, as it is another channel, which is closely followed by majority of our people.

Every company, which deals with customer-oriented products/services, needs Digital marketing professionals today, thus making the demand for Digital Marketers very high. To name a few verticals as career option for Digital Marketing professionals – Elearning companies, Ecommerce companies, Advertisement agencies, Internet content providing companies, Emagazines, Digital Marketing firms, IT companies & all other product/services selling companies.

People spend more time with their digital devices now & so the companies have shifted their focus to the digital space for their marketing purposes. Every company is allocating a sizable budget for digital advertisements & that proportion is only going to go up in the coming years. As a result, thousands of new jobs in the field are getting created every day & so, the demand for Digital marketing professionals is huge now.

Digital marketing is huge today, with every single company, be it a startup or a reputed one, embracing online marketing techniques in a big way. All companies need digital marketing professionals & the demand is only increasing now. So, there shall be no doubt in your mind that digital marketing has terrific career opportunities in India. Reg the digital marketing salary, there is a big range, & it could be anywhere between 15,000 – 30,000 rupees per month, depending upon the company size, student skills, job profile etc.

A digital marketing campaign revolves around the website (or app) of a company; so the website of a digital marketing training institute in Coimbatore can give you a decent idea about their training standards. If their website is good, consider them. If it’s bad, reject them outright.

There are other factors like digital marketing course syllabus, student reviews, placement record, institute infrastructure etc, which you should consider before choosing the best digital marketing training center in Coimbatore.

Digital marketing course fee in Coimbatore varies from institute to institute. To know our digital marketing course fees at Digital Toonz, we request you to get in touch with us either in person or through phone.

No good institute will give job assurances to students; so in that regard, we cannot have any digital marketing course with guaranteed placement in Chennai. But yes, we do provide 100% placement assistance to all our students & we have placed all our students in the past. With the demand for digital marketing professionals so high, you need not worry about placements actually.

Yes, we offer graphic designing course online. Kindly mail us @ info@digitaltoonz.com to know more details about the Digital marketing online courses.


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