Course description

  • Thanks to 246 million unique visitors, if there’s one place for your brand to be, it’s on the first page of Google.

    And reaching the first page of Google involves a two-pronged approach - Search Engine Optimization and Search Engine Marketing.

    Search Engine Optimization, or SEO, refers to organic strategies that help you steadily gain long-lasting visibility on search engines.

    Already mastered Search Engine Optimization? The next thing on your to-do list should be Search Engine Marketing.

    Search Engine Marketing, or Pay-per-click advertising, is the paid process of instantly placing your brand in front of your customers on search engines when they are actively looking for products or services. Investing in SEM is an extremely logical strategy since most people instinctively turn to search engines for any information - whether they’re looking for florists near them or the best ways to get rid of hangnails.

    Grow your business with Google Search Ads.

    Popularly known as Google Adwords, Google Ads is one of the best ways to reach potential customers who are looking for products and services on Google. Google Ads is a paid advertising tool where an advertiser is charged on the basis of impressions or clicks. This makes Google Ads a desired platform for driving qualified traffic to a website and boosting brand visibility. With this online Google Adwords (Ads) course, you will learn how to effortlessly set up targeted Google Ads campaigns.

    This online Google Ads course is designed to simplify the process of creating successful Google Search Ad campaigns.

    Students are introduced to the mechanisms of Google Ads (formerly Google Adwords) and strategies for running optimized campaigns that deliver returns on investment via higher visibility on search engines and low advertising costs among other things.

  • Promoting websites by increasing their visibility in search engine results pages,
  • Understand the algorithm on the basis of which advertisements are positioned on the Search Engine Results Page (SERP),
  • How Google Ads (Adwords) work and features of Google Ads,
  • Relation between Google Ads (Adwords) and Adsense,
  • How to set up your Google Ads (Adwords) account,
  • How to structure your Google Ads account, campaigns, and ad groups,
  • Concepts relevant to Google Ads such as Ad Rank, Quality Score, Bidding, Relevancy and more,
  • Different types of campaigns you can create with Google Ads,
  • How to create and optimize your own Google Ads campaigns,
  • What keywords are, why they play a major role in PPC advertising, and how to use them,
  • What are negative keywords and how they play a crucial role in Google Ads targeting,
  • Tools for keyword research and planning,
  • Different ad performance measurement metrics such as Cost Per Click, Cost Per Impressions, Click-Through Rate and more,
  • How to target your audience using Google Ads on the basis of location, language, device and more,
  • What are Google Text Ads, best practices and compliances,
  • Boost sales and engagement by providing additional information to your consumers with Google Ads’ ad extensions
  • Bidding strategies for Google Ads
  • Relation between Quality Score and Cost Per Click,
  • How to monitor your campaign and ad performance,
  • The SEO Specialist Master’s Program will build you into a highly proficient SEO professional from the ground up. You’ll start with the essentials of digital marketing and move on to the critical skillsets necessary to excel in search engine optimization, search engine marketing, content marketing and marketing analytics.
  • Fast-track your digital marketing career by following the clear and structured learning path recommended by industry experts. The program provides access to more than 35 live, instructor-led online classes conducted by multiple trainers, and you’ll gain access to high-quality e-learning content, simulation exams, a community moderated by experts, monthly mentoring sessions by thought leaders, and other resources to help you master the SEO domain.
  • Master Technical SEO factors – The entry ticket to search Engines
  • Make your website load in less than a second. The interesting part of this section is, your page speed insights score will up to 100 /100 for desktop and 100 / 100 for mobile
  • Get indexed by search engines faster
  • Implement the best User experience for your visitors / customers – The future SEO factor. Reduce user abandonment rate and increase user’s time spent on your site
  • Learn Keyword Research in SEO - Get targeted traffic to your site, by using the chosen transactional / informative long tail keywords
  • All backlink myths demystified - Learn the important attributes of backlinks and ignore the ones that don't work anymore
  • Protect your website against Negative SEO – It’s not a black hat SEO. This is your line of defense against negative SEO attacks
  • Students or working professionals looking to learn any form of digital marketing
  • Anyone looking to become self-sufficient and/or reduce marketing cost
  • Anyone looking to improve their website’s search ranking
  • Business owners/start-ups looking to attract new customers using Google Ads
  • Beginners looking to get introduced to Google Ads
  • Marketing Managers wanting to increase return on investment (ROI) from their Ad spends
  • Digital Media Buyers looking to reach the right audience and run targeted Google Ads
  • Anyone looking to gain in-depth knowledge about Google Search Ads (Adwords)
  • Anyone looking to appear for Google Ads (Adwords) Certification exam
  • Digital marketing training is incomplete without practical learning. In this course, you will work on four live projects of 10 hours each that will provide you hands-on digital marketing experience. The projects will put you in charge of a website, and you’ll use various digital marketing tools to execute your digital marketing strategy.
  • Project 1: Google Analytics & SEO: You will set up your business website, ensure proper SEO, and enable Google Analytics to analyze its performance.
  • Project 2: Google AdWords: You will design a Google AdWords campaign to increase relevant paid search traffic to your website.
  • Project 3: Facebook Marketing: You will run a Facebook marketing campaign for your website and maintain the Facebook page to ensure brand visibility and engagement.
  • Project 4: YouTube and Video Marketing: You will run a YouTube marketing campaign for your website and maintain your YouTube channel.)
  • Project 4: YouTube and Video Marketing: You will run a YouTube marketing campaign for your website and maintain your YouTube channel.
  • Laptop, desktop, smartphone or tablet
  • Good Internet Connection
  • Debit card, credit card or any other payment method
  • Website or landing page is not mandatory but would be beneficial
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The Toonz ADVANTAGE

Unlimited Lab Hours - No restrictions on lab hours as we allow you to practice for long hours on all 7 days in a week.

eBooks / Library Videos - Exclusive reference material for our students (only for select courses).

Student Assessment - We conduct regular assessment of Students works to understand their progress. Check our student works here to know our training standards.

Dedicated Placement Cell - It takes care of everything related to placement like Creating a good resume, Sharing interview tips, Conducting mock-up interviews, Scheduling interviews etc. Check our placement record here.

Saturday events - We conduct a seminar / contest / workshop every Saturday to increase the all-round knowledge of our students. Check our recent events here.

Portfolio Development - An excellent final project helps in securing a good job, & we provide our fullest support to the students in developing a fine portfolio.

Excellent Experience - We strive for excellence in everything we do & want all our students to have a delightful experience studying with us. Check their experience at DigitalToonz here.

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Curriculum For This Course

  • Welcome to Google Ads
  • Google Ads Formula Calculator
  • what is Google Ads?
  • where do Google ads Show up?
  • Creating Your Firs Google Ads Account
  • Understanding the Google Ads Account Hierarchy
  • Using Your Website Navigational Structure tO Structure Your Google Ads Campaigns
  • Understanding Network Settings
  • Understanding Location Targeting
  • Configuring Location Targeting in Google Ads
  • Viewing Location Reports in Google Ads
  • Configuring Location Targeting in Google Ads
  • Understanding Advanced Location Options
  • Setting and Configuring Languages
  • Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads
  • Finding Your Hourly Reports in the Google Ads Interface
  • Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit
  • Bidding Strategies: Target Search Page Location
  • Bidding Strategies: Target ROAS
  • Bidding Strategies: Target CPA
  • Bidding Strategies: Target Outranking Share
  • Bidding Strategies: Maximize Clicks
  • Bidding Strategies: Enhanced CPC Bidding
  • Bidding Strategies: Manual CPC Bidding
  • Campaign Start and End Dates
  • Introduction to Dynamic Search Ads!
  • Understanding Sitelink Extensions
  • Callout Extensions
  • Call Extensions
  • Structured Snippet Extensions
  • App Extensions
  • Message Extensions
  • Location Extensions
  • Ad Group Structure Basics and Organization
  • Ad Group Structure Ideas
  • Creating Our First Ad Group in Google Ads
  • The Anatomy of Google Text Ads
    Compliance in Google Text Ads
    Requesting a Manual Review of Your Ads and Expediting the Process Preview
    Best Practices for Successful Text Ads
    Real Life Case Ad Copy Case Study: Medical Equipment Company
    Creating Our First Ad in Google Ads
  • Setting Up Your AdWords Billing
  • The Basic of Keyword Research
    The Basics of Keyword Planning
    The Basic OF kEYWORD Organization
    Understanding Keyword Match Types
    Keyword Match Types: Broad Match
  • Keyword Match Types: Broad Match Modified
  • Keyword Match Types: Phrase Match
  • Keyword Match Types: Exact Match
  • Keyword Match Types: Negative Match
  • Using the Search Term Report to Find Negative Keywords Part 1
  • Using the Search Term Report to Find Negative Keywords Part 2
  • Understanding Negative Keyword Lists
  • Traffic Sculpting: Negative Keywords at the Ad Group Level
  • Adding Negative Keywords at The Ad Group Level
  • Traffic Sculpting Using OPTMYZR
  • Keyword Research: Google Suggestions, Google Related Searches and Autocomplete
  • Using Additional Research Tools to Get Negative Keyword Ideas
  • Keyword Research: Using the Google Keyword Planner 1
  • Keyword Research: Using the Google Keyword Planner 2
  • Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner
  • Keyword Planning: The 6 Main Ways People Communicate With Search Engines
  • Keyword Planning: Understanding the Buyer Funnel
  • Keyword Planning: What Keywords Can Teach Us About Buying Intent
  • Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates
  • Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors
  • Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates
  • Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes
  • Keyword Organization: Formatting Keywords in Excel
  • Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure
  • Keyword Organization: Using Mergewords to Generate Keyword Lists
  • Keyword Bidding Basics: Setting Your Initial Max CPC Bids
  • Introduction To The AdWords Auction
    Understanding Quality Score: Click Through Rate And Ad Relevancy
  • Understanding Quality Score: Landing Page Quality
  • Understanding Ad Rank and How It Is Calculated
  • When You Could Ignore Low Quality Scores (and when you can't!)
  • Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3)
  • Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3)
  • Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3)
  • Navigating The Awords Dashboard
    How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns
  • Editing The Essential Campaign Settings
  • How To Create New Campaigns That Will Improve Your Results
  • How ToUse Your Website To Make The Best Campaigns Possible
  • How To Set Up Powerful Custom Schedules For Your Campaigns
  • Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules
  • Understanding Negative Keyword In-Depth
    Using Broad, Phrase and Exact Match With Your Negative Keywords
    Adding and Removing Negative Keywords and Negative Keyword Lists
  • Introduction To Ad Extensions
    The Benefits Of Using Ad Extensions
  • Different Types Of Ad Extensions and Best Practices
  • Adding Sitelink Extensions
  • Configuring Your Sitelink Extensions For The Best Results
  • Adding Callout Extensions And Phone Extensions
  • The 5 Primary Forms Of Remarketing
    Realizing The Benefits And Importance Of Remarketing
  • How To Create And Add Your Remarketing Tag
  • Creating Your First Remarketing Audience
  • Configuring Your Remarketing Campaign Settings
  • understanding the basics of conversion tracking
    Exploring The Different Conversion Action Visitors Take On Your Site
    Setting Up Conversion Tracking For Form Submissions
  • Generating And Installing Your Conversion Tracking Tag
    Understanding The Basic Of Phone Call Tracking
    Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data

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Top student queries

Top student queries - Subject

Digital Marketing does not involve any software nor does it require you to create any designs or write code in some programming language. Digital Marketing is a process of creating more brand awareness for your product/service in the digital space using few well-researched tactics. It is very simple to learn, although it takes considerable time & effort to gain total expertise in the subject.

Passion for Marketing, Decent communication skills & basic computer knowledge are the only prerequisites before you enroll with us for Digital Marketing course. Our Digital Marketing course curriculum has been framed in such a way, that the students are taught from the fundamentals & we cover every step in detail. So, you can definitely do the course without knowing anything about it beforehand.

Yes. We keep close track of the latest trends being followed in the Digital Marketing industry & constantly update our curriculum accordingly. All major players in the digital space like Google, Facebook, Twitter, LinkedIN etc keep changing their algorithms regularly & the principles of different elements of Digital Marketing keeps changing too. So, it is important for us to inculcate all these changes in the curriculum from time to time.

Well, they are almost the same. But Digital marketing is a broader term, as it covers Mobile marketing & Display marketing also, whereas Online marketing limits its scope only to the marketing channels in the Web/Internet space.

Yes. Our course covers marketing in every social media platform like Twitter, Pinterest, Instagram, LinkedIN etc, but more prominence is given to Facebook marketing, as FB is the most favored Social medium amongst all by the Indian public. We give a lot of importance to Youtube marketing as well, as it is another channel, which is closely followed by majority of our people.

Every company, which deals with customer-oriented products/services, needs Digital marketing professionals today, thus making the demand for Digital Marketers very high. To name a few verticals as career option for Digital Marketing professionals – Elearning companies, Ecommerce companies, Advertisement agencies, Internet content providing companies, Emagazines, Digital Marketing firms, IT companies & all other product/services selling companies.

People spend more time with their digital devices now & so the companies have shifted their focus to the digital space for their marketing purposes. Every company is allocating a sizable budget for digital advertisements & that proportion is only going to go up in the coming years. As a result, thousands of new jobs in the field are getting created every day & so, the demand for Digital marketing professionals is huge now.

Digital marketing is huge today, with every single company, be it a startup or a reputed one, embracing online marketing techniques in a big way. All companies need digital marketing professionals & the demand is only increasing now. So, there shall be no doubt in your mind that digital marketing has terrific career opportunities in India. Reg the digital marketing salary, there is a big range, & it could be anywhere between 15,000 – 30,000 rupees per month, depending upon the company size, student skills, job profile etc.

A digital marketing campaign revolves around the website (or app) of a company; so the website of a digital marketing training institute in Coimbatore can give you a decent idea about their training standards. If their website is good, consider them. If it’s bad, reject them outright.

There are other factors like digital marketing course syllabus, student reviews, placement record, institute infrastructure etc, which you should consider before choosing the best digital marketing training center in Coimbatore.

Digital marketing course fee in Coimbatore varies from institute to institute. To know our digital marketing course fees at Digital Toonz, we request you to get in touch with us either in person or through phone.

No good institute will give job assurances to students; so in that regard, we cannot have any digital marketing course with guaranteed placement in Chennai. But yes, we do provide 100% placement assistance to all our students & we have placed all our students in the past. With the demand for digital marketing professionals so high, you need not worry about placements actually.

Yes, we offer graphic designing course online. Kindly mail us @ info@digitaltoonz.com to know more details about the Digital marketing online courses.


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M
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Google Certifications


Google Certifications

google Certification

Google offers multiple certification exams in Digital Marketing Domain. Digital Toonz course will help you prepare (and pass) the following exams:

  • AdWords Fundamentals
  • Search Advertising
  • Display Advertising
  • Mobile Advertising
  • Video Advertising
  • Shopping Advertising
  • Google Analytics Individual Qualification (GAIQ)

These certification exams are conducted online by Google.


HubSpot Inbound Marketing Certification

HubSpot Certification

HubSpot offers Inbound Marketing Certification which covers segments of digital marketing on how to attract visitors, convert customers and delight customers to convert them into promoters of business. After your training with Digital Toonz you can clear this exam.

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