Course description

  • A consumer’s buying journey starts with the need for a product or service. And up until they make a purchase and even after that, content is the driving force that pushes the consumer from one stage to another. Hence, the importance of having a result-oriented Content Marketing Strategy cannot be underestimated. DigitalToonz course covers all the essentials of creating and implementing a successful Content Marketing Strategy.
  • Unless a brand adds value to their lives, consumers are hesitant to interact with the brand. Sharing informative and entertaining content is the best way to add value. Hence, for any brand, it’s important to constantly create and share content that is entertaining and helps them save time and money. However, Content Marketing is not just creating and distributing content. It is a strategic approach. By the end of this course, you will be familiar with:

    • Fundamentals of Content Marketing Strategy
    • Four stages of the AIDA Content Marketing Funnel
    • How a consumer decides which brand to purchase from
    • Steps to identify your core business goals and brand personality
    • How to position your brand to grab the attention of the right audience
    • What Buyer Personas are and how to set up Buyer Personas for your brand
    • How to create content that makes your customers trust and prefer you
    • The ideal platforms where you can publish your content to get maximum reach
  • The SEO Specialist Master’s Program will build you into a highly proficient SEO professional from the ground up. You’ll start with the essentials of digital marketing and move on to the critical skillsets necessary to excel in search engine optimization, search engine marketing, content marketing and marketing analytics.
  • Fast-track your digital marketing career by following the clear and structured learning path recommended by industry experts. The program provides access to more than 35 live, instructor-led online classes conducted by multiple trainers, and you’ll gain access to high-quality e-learning content, simulation exams, a community moderated by experts, monthly mentoring sessions by thought leaders, and other resources to help you master the SEO domain.
  • Master Technical SEO factors – The entry ticket to search Engines
  • Make your website load in less than a second. The interesting part of this section is, your page speed insights score will up to 100 /100 for desktop and 100 / 100 for mobile
  • Get indexed by search engines faster
  • Implement the best User experience for your visitors / customers – The future SEO factor. Reduce user abandonment rate and increase user’s time spent on your site
  • Learn Keyword Research in SEO - Get targeted traffic to your site, by using the chosen transactional / informative long tail keywords
  • All backlink myths demystified - Learn the important attributes of backlinks and ignore the ones that don't work anymore
  • Protect your website against Negative SEO – It’s not a black hat SEO. This is your line of defense against negative SEO attacks
    • Content Writers and Creators
    • Online Marketers and Bloggers
    • Start-up owners & Entrepreneurs
    • Aspiring Copywriters and Creative Writers
    • Digital Marketing Students
    • Digital Marketing Professionals
    • Small Business Owners looking to expand
    • Anyone looking to polish their skills
  • Digital marketing training is incomplete without practical learning. In this course, you will work on four live projects of 10 hours each that will provide you hands-on digital marketing experience. The projects will put you in charge of a website, and you’ll use various digital marketing tools to execute your digital marketing strategy.
  • Project 1: Google Analytics & SEO: You will set up your business website, ensure proper SEO, and enable Google Analytics to analyze its performance.
  • Project 2: Google AdWords: You will design a Google AdWords campaign to increase relevant paid search traffic to your website.
  • Project 3: Facebook Marketing: You will run a Facebook marketing campaign for your website and maintain the Facebook page to ensure brand visibility and engagement.
  • Project 4: YouTube and Video Marketing: You will run a YouTube marketing campaign for your website and maintain your YouTube channel.)
  • Project 4: YouTube and Video Marketing: You will run a YouTube marketing campaign for your website and maintain your YouTube channel.
    • Good Internet Connection
    • Laptop, desktop, smartphone, or tablet
    • Debit card, credit card, or any other payment method
    • Access to social media handles to implement the learnings is not mandatory but would be beneficial
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The Toonz ADVANTAGE

Unlimited Lab Hours - No restrictions on lab hours as we allow you to practice for long hours on all 7 days in a week.

eBooks / Library Videos - Exclusive reference material for our students (only for select courses).

Student Assessment - We conduct regular assessment of Students works to understand their progress. Check our student works here to know our training standards.

Dedicated Placement Cell - It takes care of everything related to placement like Creating a good resume, Sharing interview tips, Conducting mock-up interviews, Scheduling interviews etc. Check our placement record here.

Saturday events - We conduct a seminar / contest / workshop every Saturday to increase the all-round knowledge of our students. Check our recent events here.

Portfolio Development - An excellent final project helps in securing a good job, & we provide our fullest support to the students in developing a fine portfolio.

Excellent Experience - We strive for excellence in everything we do & want all our students to have a delightful experience studying with us. Check their experience at DigitalToonz here.

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Curriculum For This Course


  • Introduction

    Start Introduction to Content Marketing

    Start What to Expect?


  • Setting Goals & Objectives

    Understanding Your Audience

    Finding Your Voice

    Coming up with Content Ideas
    Choosing the Right Content Ideas
    How to Research & Structure your Content

    Crafting Killer Headlines

    Writing Intriguing Intros

    How to Structure Paragraphs

    How to Write Crisper & Tighter Sentences

    How to Use Better Yet Simple Words

    How to Use Multimedia to Spice up Your Content

    Basics of Grammar

    How NOT to Sound like a Non Native Writer

    Tools of the Trade


  • Mapping Your Customer Journey

    Different Variations of Content

    Different Formats of Content

    Content Repurposing

    Content Distribution - Search Engine Optimization

    Content Distribution - Facebook

    Start Facebook Marketing - 1

    Start Facebook Marketing - 2

    Start Facebook Marketing - 3

    Start FACEBOOK MARKETING - 4

    Content Distribution - Linkedin

    Content Distribution - Quora

    Content Distribution - Twitter

    Content Distribution - Pinterest

    Content Distribution - Youtube

    Content Distribution - Guest Posting

    Content Distribution - Comment Marketing

    Content Distribution - Email Marketing

    Measuring Effectiveness of your Content Marketing

    How to Create a Content Calendar

    Content Marketing Career Prospects

    The one thing you need to understand to succeed in content marketing

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Top student queries

Top student queries - Subject

Digital Marketing does not involve any software nor does it require you to create any designs or write code in some programming language. Digital Marketing is a process of creating more brand awareness for your product/service in the digital space using few well-researched tactics. It is very simple to learn, although it takes considerable time & effort to gain total expertise in the subject.

Passion for Marketing, Decent communication skills & basic computer knowledge are the only prerequisites before you enroll with us for Digital Marketing course. Our Digital Marketing course curriculum has been framed in such a way, that the students are taught from the fundamentals & we cover every step in detail. So, you can definitely do the course without knowing anything about it beforehand.

Yes. We keep close track of the latest trends being followed in the Digital Marketing industry & constantly update our curriculum accordingly. All major players in the digital space like Google, Facebook, Twitter, LinkedIN etc keep changing their algorithms regularly & the principles of different elements of Digital Marketing keeps changing too. So, it is important for us to inculcate all these changes in the curriculum from time to time.

Well, they are almost the same. But Digital marketing is a broader term, as it covers Mobile marketing & Display marketing also, whereas Online marketing limits its scope only to the marketing channels in the Web/Internet space.

Yes. Our course covers marketing in every social media platform like Twitter, Pinterest, Instagram, LinkedIN etc, but more prominence is given to Facebook marketing, as FB is the most favored Social medium amongst all by the Indian public. We give a lot of importance to Youtube marketing as well, as it is another channel, which is closely followed by majority of our people.

Every company, which deals with customer-oriented products/services, needs Digital marketing professionals today, thus making the demand for Digital Marketers very high. To name a few verticals as career option for Digital Marketing professionals – Elearning companies, Ecommerce companies, Advertisement agencies, Internet content providing companies, Emagazines, Digital Marketing firms, IT companies & all other product/services selling companies.

People spend more time with their digital devices now & so the companies have shifted their focus to the digital space for their marketing purposes. Every company is allocating a sizable budget for digital advertisements & that proportion is only going to go up in the coming years. As a result, thousands of new jobs in the field are getting created every day & so, the demand for Digital marketing professionals is huge now.

Digital marketing is huge today, with every single company, be it a startup or a reputed one, embracing online marketing techniques in a big way. All companies need digital marketing professionals & the demand is only increasing now. So, there shall be no doubt in your mind that digital marketing has terrific career opportunities in India. Reg the digital marketing salary, there is a big range, & it could be anywhere between 15,000 – 30,000 rupees per month, depending upon the company size, student skills, job profile etc.

A digital marketing campaign revolves around the website (or app) of a company; so the website of a digital marketing training institute in Coimbatore can give you a decent idea about their training standards. If their website is good, consider them. If it’s bad, reject them outright.

There are other factors like digital marketing course syllabus, student reviews, placement record, institute infrastructure etc, which you should consider before choosing the best digital marketing training center in Coimbatore.

Digital marketing course fee in Coimbatore varies from institute to institute. To know our digital marketing course fees at Digital Toonz, we request you to get in touch with us either in person or through phone.

No good institute will give job assurances to students; so in that regard, we cannot have any digital marketing course with guaranteed placement in Chennai. But yes, we do provide 100% placement assistance to all our students & we have placed all our students in the past. With the demand for digital marketing professionals so high, you need not worry about placements actually.

Yes, we offer graphic designing course online. Kindly mail us @ info@digitaltoonz.com to know more details about the Digital marketing online courses.


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M
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Google Certifications


Google Certifications

google Certification

Google offers multiple certification exams in Digital Marketing Domain. Digital Toonz course will help you prepare (and pass) the following exams:

  • AdWords Fundamentals
  • Search Advertising
  • Display Advertising
  • Mobile Advertising
  • Video Advertising
  • Shopping Advertising
  • Google Analytics Individual Qualification (GAIQ)

These certification exams are conducted online by Google.


HubSpot Inbound Marketing Certification

HubSpot Certification

HubSpot offers Inbound Marketing Certification which covers segments of digital marketing on how to attract visitors, convert customers and delight customers to convert them into promoters of business. After your training with Digital Toonz you can clear this exam.

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