Course description

  • In this Google Analytics course, the trainer explains what is Google Analytics and introduces you to Google Analytics terms that will help you in analyzing your website’s and marketing campaigns’ performance. The course also progresses to more advanced topics including how to create UTM links and creating customized reports and dashboard views.
  • By the end of this Google Analytics course, you will know exactly what is Google Analytics and how it works. You will be equipped to track your website visitor’s behavior and identify what they’re looking for. The course prepares you to analyze the data on your Google Analytics dashboard and accordingly modify various elements that ultimately contribute to sales. Learning how to create UTM links will make it easier for you to track marketing campaigns.

    • How to setup Google Analytics account and hierarchy
    • Getting familiar with Google Accounts dashboard
    • Introduction to Google Analytics Terms
    • Customizing Google Analytics Dashboard and Reports
    • Understanding Audience Demographics, Acquisition and Behavior
    • How to Create Unique Tracking Parameter (UTM) Links
    • Optimizing Your Website After Data Analysis
  • The SEO Specialist Master’s Program will build you into a highly proficient SEO professional from the ground up. You’ll start with the essentials of digital marketing and move on to the critical skillsets necessary to excel in search engine optimization, search engine marketing, content marketing and marketing analytics.
  • Fast-track your digital marketing career by following the clear and structured learning path recommended by industry experts. The program provides access to more than 35 live, instructor-led online classes conducted by multiple trainers, and you’ll gain access to high-quality e-learning content, simulation exams, a community moderated by experts, monthly mentoring sessions by thought leaders, and other resources to help you master the SEO domain.
  • Master Technical SEO factors – The entry ticket to search Engines
  • Make your website load in less than a second. The interesting part of this section is, your page speed insights score will up to 100 /100 for desktop and 100 / 100 for mobile
  • Get indexed by search engines faster
  • Implement the best User experience for your visitors / customers – The future SEO factor. Reduce user abandonment rate and increase user’s time spent on your site
  • Learn Keyword Research in SEO - Get targeted traffic to your site, by using the chosen transactional / informative long tail keywords
  • All backlink myths demystified - Learn the important attributes of backlinks and ignore the ones that don't work anymore
  • Protect your website against Negative SEO – It’s not a black hat SEO. This is your line of defense against negative SEO attacks
  • SEO Beginners & Experts
  • Start-up owners & Entrepreneurs
  • Practicing Google Ads Advertisers
  • Business Owners & Online Marketers
  • Anyone aiming for better website ranking
  • Digital Marketing Students & Professionals
  • Marketing Managers & Digital Media Buyers
  • Web Developers & WordPress Website Owner
  • Digital marketing training is incomplete without practical learning. In this course, you will work on four live projects of 10 hours each that will provide you hands-on digital marketing experience. The projects will put you in charge of a website, and you’ll use various digital marketing tools to execute your digital marketing strategy.
  • Project 1: Google Analytics & SEO: You will set up your business website, ensure proper SEO, and enable Google Analytics to analyze its performance.
  • Project 2: Google AdWords: You will design a Google AdWords campaign to increase relevant paid search traffic to your website.
  • Project 3: Facebook Marketing: You will run a Facebook marketing campaign for your website and maintain the Facebook page to ensure brand visibility and engagement.
  • Project 4: YouTube and Video Marketing: You will run a YouTube marketing campaign for your website and maintain your YouTube channel.)
  • Project 4: YouTube and Video Marketing: You will run a YouTube marketing campaign for your website and maintain your YouTube channel.
    • Good Internet Connection
    • Laptop, desktop, smartphone or tablet
    • Website or landing page
    • HTML knowledge is not required but would be a bonus
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The Toonz ADVANTAGE

Unlimited Lab Hours - No restrictions on lab hours as we allow you to practice for long hours on all 7 days in a week.

eBooks / Library Videos - Exclusive reference material for our students (only for select courses).

Student Assessment - We conduct regular assessment of Students works to understand their progress. Check our student works here to know our training standards.

Dedicated Placement Cell - It takes care of everything related to placement like Creating a good resume, Sharing interview tips, Conducting mock-up interviews, Scheduling interviews etc. Check our placement record here.

Saturday events - We conduct a seminar / contest / workshop every Saturday to increase the all-round knowledge of our students. Check our recent events here.

Portfolio Development - An excellent final project helps in securing a good job, & we provide our fullest support to the students in developing a fine portfolio.

Excellent Experience - We strive for excellence in everything we do & want all our students to have a delightful experience studying with us. Check their experience at DigitalToonz here.

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Curriculum For This Course

  • Course Overview
  • How to Become Google Certified
  • Google Analytics Demo Account Creation
  • How to set Up Google Analytics on ALL Website
  • Understand Goals, how to create them and the reports
  • Campaign Tracking in Google Analytics
  • URL Builder
  • Attribution Models
  • Segmentation
  • Secondary Dimension
  • Creating Custom Report
  • Introduction to Google Tag Manager
  • Event Tracking)
  • Cross Device User Tracking in Google Analytics
  • Custom Dimensions - Track Individual Users
  • Importing CRM (Offline Data) into Google Analytics
  • Custom Metrics - Track your metrics in Google Analytics
  • Content Grouping in Google Analytics - Why and How Sub-Domain Tracking in Google Analytics - Shows Google Tag Manager as well &Cross Domain Tracking
  • Real-Time Reports Explained in Detail
  • Audience Reports: Overview & Active Users
  • Audience Reports: Lifetime Value Report
  • Audience: Cohort Analysis
  • Audiences Report for Paid Ads
  • User Explorer, Demographics & Geo Reports
  • Frequency, Recency and Engagement Reports &Technology Reports &Acquisition Reports

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Top student queries

Top student queries - Subject

Digital Marketing does not involve any software nor does it require you to create any designs or write code in some programming language. Digital Marketing is a process of creating more brand awareness for your product/service in the digital space using few well-researched tactics. It is very simple to learn, although it takes considerable time & effort to gain total expertise in the subject.

Passion for Marketing, Decent communication skills & basic computer knowledge are the only prerequisites before you enroll with us for Digital Marketing course. Our Digital Marketing course curriculum has been framed in such a way, that the students are taught from the fundamentals & we cover every step in detail. So, you can definitely do the course without knowing anything about it beforehand.

Yes. We keep close track of the latest trends being followed in the Digital Marketing industry & constantly update our curriculum accordingly. All major players in the digital space like Google, Facebook, Twitter, LinkedIN etc keep changing their algorithms regularly & the principles of different elements of Digital Marketing keeps changing too. So, it is important for us to inculcate all these changes in the curriculum from time to time.

Well, they are almost the same. But Digital marketing is a broader term, as it covers Mobile marketing & Display marketing also, whereas Online marketing limits its scope only to the marketing channels in the Web/Internet space.

Yes. Our course covers marketing in every social media platform like Twitter, Pinterest, Instagram, LinkedIN etc, but more prominence is given to Facebook marketing, as FB is the most favored Social medium amongst all by the Indian public. We give a lot of importance to Youtube marketing as well, as it is another channel, which is closely followed by majority of our people.

Every company, which deals with customer-oriented products/services, needs Digital marketing professionals today, thus making the demand for Digital Marketers very high. To name a few verticals as career option for Digital Marketing professionals – Elearning companies, Ecommerce companies, Advertisement agencies, Internet content providing companies, Emagazines, Digital Marketing firms, IT companies & all other product/services selling companies.

People spend more time with their digital devices now & so the companies have shifted their focus to the digital space for their marketing purposes. Every company is allocating a sizable budget for digital advertisements & that proportion is only going to go up in the coming years. As a result, thousands of new jobs in the field are getting created every day & so, the demand for Digital marketing professionals is huge now.

Digital marketing is huge today, with every single company, be it a startup or a reputed one, embracing online marketing techniques in a big way. All companies need digital marketing professionals & the demand is only increasing now. So, there shall be no doubt in your mind that digital marketing has terrific career opportunities in India. Reg the digital marketing salary, there is a big range, & it could be anywhere between 15,000 – 30,000 rupees per month, depending upon the company size, student skills, job profile etc.

A digital marketing campaign revolves around the website (or app) of a company; so the website of a digital marketing training institute in Coimbatore can give you a decent idea about their training standards. If their website is good, consider them. If it’s bad, reject them outright.

There are other factors like digital marketing course syllabus, student reviews, placement record, institute infrastructure etc, which you should consider before choosing the best digital marketing training center in Coimbatore.

Digital marketing course fee in Coimbatore varies from institute to institute. To know our digital marketing course fees at Digital Toonz, we request you to get in touch with us either in person or through phone.

No good institute will give job assurances to students; so in that regard, we cannot have any digital marketing course with guaranteed placement in Chennai. But yes, we do provide 100% placement assistance to all our students & we have placed all our students in the past. With the demand for digital marketing professionals so high, you need not worry about placements actually.

Yes, we offer graphic designing course online. Kindly mail us @ info@digitaltoonz.com to know more details about the Digital marketing online courses.


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Google Certifications


Google Certifications

google Certification

Google offers multiple certification exams in Digital Marketing Domain. Digital Toonz course will help you prepare (and pass) the following exams:

  • AdWords Fundamentals
  • Search Advertising
  • Display Advertising
  • Mobile Advertising
  • Video Advertising
  • Shopping Advertising
  • Google Analytics Individual Qualification (GAIQ)

These certification exams are conducted online by Google.


HubSpot Inbound Marketing Certification

HubSpot Certification

HubSpot offers Inbound Marketing Certification which covers segments of digital marketing on how to attract visitors, convert customers and delight customers to convert them into promoters of business. After your training with Digital Toonz you can clear this exam.

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